Nigeria’s booming film industry, colloquially known as Nollywood, has become one of the most influential in the world, and one of Nigeria’s largest economic sectors. University of Ottawa Professor Dr Chidi Oguamanam, working as part of the Open African Innovation Research (Open AIR) network, examines Nollywood as an example of how innovation, openness and entrepreneurship have unfolded in this unique context. Relying on extensive data collection, including in-depth interviews with key players in the industry, Oguamanam traces Nollywood’s origins and demonstrates how its persistent openness—to local popular culture, to myriad modes of marketing, to both formal and informal skills development, to Nigeria’s multiethnic realities, and to various approaches to intellectual property—have all contributed to its success at local, national, continental and global levels.